Time-Based Platforms VS Evergreen Platforms: Digital Platform Review by Sorditenture LLP
This article is penned down by Devansh Chopra, he is the 2x Entrepreneur and Founder ofSORDITENTURE LLP . He is a Google Certified Marketer and has several years of industry knowledge in Digital Marketing and business planning experience. In this article, he has explained the two broad categories of Social Media platforms that every entrepreneur should know about while planning the Digital Marketing aspect of their venture or business comprehensively.
The drastic shift in technologies has made an impactful presence in everyone’s life. Due to this, It is important to plan the Digital Marketing plan for a venture or business properly while considering every aspect which can bring a positive impact to their brand.
When it comes to Digital Marketing, there are a lot of tools and social media options to market your business, but it could be stressful and tiring while figuring out from where to start.
In this blog, we’re going to address the two broad categories of social media platforms that will help in formulating the Digital Marketing strategy from scratch that will be inclusive of all Digital Marketing elements and help you achieve specific goals of your choice.
According to Wikipedia: " Social media are interactive technologies that allow the creation or sharing/exchange of information, ideas, career interests, and other forms of expression via virtual communities and networks." Social Media is considered the basic requirement for any business or artist to showcase their work and network with other targeted audiences.
Some common social media platforms are:
- and many more...
Social Media is a big part of the Digital Marketing strategy for any business in this era. But did you know there are two types of Social Media Platforms? Yes, that is right, two distinct types of social media which everyone should know about which will help business leaders and entrepreneurs in planning their Digital Marketing part for their business more efficiently. The 2 types of social media platforms are Time-based social media platforms and Evergreen social media platforms.
1. Time Based Social Media Platforms
As the name suggests, Time-Based Social Media platforms are those platforms that show you the updates as per the time those updates were published. Social Media platforms amongst Instagram , Facebook are the Time-based platforms as they show you the recent updates of your following base.
2. Evergreen SOcial Media Platforms
Again, as the name suggests, Evergreen Social Media Platforms are those platforms that show the updates which are appreciated by your followers or connections irrespective of when the update was shared. For example, you must have seen on LinkedIn a post which was shared almost a week ago but is shown on top of your feed because one of your connection has engaged with the post.
Some examples of Evergreen Social Media platforms are LinkedIn , YouTube , and Blogs .
To build a good Digital Marketing strategy, a combination of both Time-Based social media platforms and Evergreen social media platforms needs to be considered. The Time-Based social media platform will attract traffic from the people which are active in your network and the Evergreen social media platform helps in gaining traffic from people which are interested in your updates and then promote it to further connections.
If you need to understand more about these social media platforms please contact Sorditenture LLP and our team will help you out in planning your Digital Marketing strategies and would love to contribute our Digital Marketing expertise to achieve your strategic goals.